Twice in late April, People’s Daily railed against the incorporation of acronyms and English words in written Chinese. “How much have foreign languages damaged the purity and vitality of the Chinese language?” the Communist Party’s flagship publication asked as it complained of the “zero-translation phenomenon.”
So if you write in the world’s most exquisite language—in my opinion, anyway—don’t even think of jotting down “WiFi,” “MBA,” or “VIP.” If you’re a fan of Apple products, please do not use “iPhone” or “iPad.” And never ever scribble “PM2.5,” a scientific term that has become popular in China due to the air pollution crisis, or “e-mail.”
China’s communist culture caretakers are cheesed, perhaps by the unfairness of the situation. They note that when English absorbs Chinese words, such as “kung fu,” the terms are romanized. When China copies English terms, however, they are often adopted without change, dropped into Chinese text as is.